Tax Accountant Website & Copywriting for Small Business
A custom website with compelling copywriting designed for MP Sales Tax, a consultancy specializing in recovering overpaid sales and use taxes.
Project Focus
Create a streamlined, professional website design with copywriting that communicates credibility and simplifies the firm’s highly specialized offerings.
Challenges: Translate sales tax refund consulting services into a beautifully design website with compelling content while establishing online trust and authority.
Solutions: Used thoughtful content hierarchy and smart web design to convey professionalism without overwhelming users. Integrated calls to action throughout to guide prospective clients naturally toward inquiry.
Process
Research: Reviewed peer and competitor websites in the consulting and finance space to identify clarity gaps and messaging opportunities.
Conceptualization: Developed an intuitive content structure, chose typography and a color palette that signaled reliability and professionalism, and supported the client in clarifying and writing the website content.
Copywriting: Conducted a focused interview with the client to uncover their services, strengths, and ideal customers. Translated those insights into clear, confident website copy that reflects their expertise and builds trust with small business clients. Wrote all content with SEO and readability in mind, balancing professionalism with approachability.
Development: Built the website with attention to responsive layout, user flow, and conversion-focused sections, including service overviews, FAQs, and a streamlined contact experience.
Handoff: Provided guidance on how to update and maintain the site easily without ongoing developer support.
Outcome
The new site offers a clear, confident presence for MP Sales Tax and has improved the firm’s ability to attract qualified leads online.
“I had a fantastic experience working with Micaela at Vega Star Design! Her thoughtful approach, attention to detail, and creativity made the entire process of building my small business website smooth and enjoyable. I’m thrilled with the results and highly recommend her services! The communication was efficient and articulate. Each stage was exciting!“
- Muthu Periakaruppan, CPA and Founder, MP Sales Tax